WE BUILDSYSTEMSTHAT RUN LOCAL BUSINESSES
ServiceCallTracker dashboard
status: shipping· Surprise, AZ
See Our Work
/ Who we are
Wedesignandoperatedigitalinfrastructureforservicebusinessesacrossthenation,basedinArizona.

Lead generation platforms, real-time dashboards, workflow automation, we build the technology our clients run their businesses on.

/ Work

Built and running

Three we can show in depth, and the products and client builds behind them. Real systems, real screenshots, numbers only where they are real.

// case studies

Live n8n control panel showing production execution health
Live in production

Case study · CRM + operations

Inspection Revenue Engine

A production CRM and data bridge built around a home-inspection company's real booking, report, and payment events.

0failed events, every audit
Case study
Lead data engine run, identifiers redacted
In build

Case study · Data + lead generation

Lead Data Engine

A sourcing, verification, and scoring engine built for a data buyer who grades every vendor against his own answer key.

8/10on a paid, graded pilot
Case study
AI report reviewer on a real inspection, identifiers redacted
Running on real reports

Case study · AI implementation

AI Report Reviewer

An AI review engine that reads a home inspector's real reports and returns them in his own scorecard, grounded in his own standards.

Runningon the client's real reports
Case study

// more live builds

servicecalltracker.com
ServiceCallTracker preview

Lead + revenue platform

ServiceCallTracker

A real-time command center for service businesses: leads, jobs, revenue, and reviews in one dashboard.

Next.js · PostgreSQL · Twilio
Visit
acc-scraper
▶ Scanning ACC filings... Maricopa County
✓ 12 new LLCs found
✓ 8 enriched with contact data
✓ Exported to lead pipeline

Lead automation

ACC Business Scraper

A custom scraper that pulls new Arizona business filings from the ACC and enriches them for cold outreach.

Playwright · Python · Cron
Live
property-inspections
Florida Property Inspections preview

Lead-gen site

Florida Property Inspections

A conversion-focused lead-gen site for a Florida property-inspection company, with a custom form backend feeding straight into their pipeline.

Next.js · Form API · Vercel
Live
DASHBOARDS•AUTOMATION•LEAD GEN•SCRAPERS•ANALYTICS•INTEGRATIONS•OPERATIONS•DASHBOARDS•AUTOMATION•LEAD GEN•SCRAPERS•ANALYTICS•INTEGRATIONS•OPERATIONS•DASHBOARDS•AUTOMATION•LEAD GEN•SCRAPERS•ANALYTICS•INTEGRATIONS•OPERATIONS•

/ Process

How we work

// audit → build → automate → scale

Find the gaps, build the system, automate the busywork, then scale what works.

Audit & Strategy

01Audit

We start by mapping how your business actually runs, where leads leak, where hours get burned, and where the upside is hiding.

  • Funnel teardown
  • Tech-stack review
  • Bottleneck mapping
  • Opportunity sizing
  • Lead-flow analysis
  • Stack & data audit
  • Gap identification
  • Prioritized roadmap

Websites & Dashboards

02Build

Fast, conversion-focused websites and custom dashboards, built to capture demand and show you what's working in real time.

  • Lead-gen sites
  • Custom dashboards
  • Form backends
  • Real-time data
Lead-generation website build

Workflows, CRM & Integrations

03Automate

We connect your tools so work moves itself, bookings, reports, payments, and follow-up flowing into one CRM without manual touches.

  • Integration bridges
  • CRM build-out
  • Data migration
  • Lead scoring
Spectora
Bridge
GHL
Nurture
~8,000 contacts migrated0 failed events, every audit

Ops Tools & Growth

04Scale

Once the engine runs, we tune it, ops tooling, optimization, and ongoing improvements that compound as you grow.

  • Ops tooling
  • Performance tuning
  • Reporting
  • Ongoing iteration
  • Custom ops tools
  • Continuous optimization
  • Growth reporting
  • Roadmap iteration

/ Free Tools

Free calculators for service contractors

// free calculators, no signup

We build the dashboards that run service businesses, and a few free tools for the owners behind them. No signup, no spreadsheets, every number updates live.

Pricing workshop

What Should I Charge?

Free 4-step pricing calculator for HVAC, plumbing, electrical, and roofing contractors. Overhead, burdened labor, job pricing, and revenue goals, updated live.

Labor calculator

Employee True Cost

See what a technician actually costs you per hour. Payroll taxes, workers comp, benefits, PTO, callbacks, and equipment, the real burdened rate.

See all free tools

/ By the Numbers

Real systems, real numbers.

// what runs, and the numbers behind it

/ FoundationMethodology
0%Custom

Custom code, no templates

Next.jsTypeScriptTailwindPythonn8nSupabase
/ Uptime24/7

Our products run around the clock

/ Products0
ServiceCallTracker
What Should I Charge
Employee True Cost

Live Products

/ Coverage
All 50 states

Remote-first from Surprise, Arizona. The systems run in the cloud, so our clients can be anywhere in the US.

United States coverage, remote-first from Arizona
AZ HQ
status: operational

Get Started

Ready to automate your business?

Let’s talk about what we can build for you.

ethan@basisweb.net

Based in Surprise, Arizona. Serving service businesses in all 50 states.