Inspection Revenue Engine

The company ran everything inside its inspection software, Spectora, with no CRM underneath it. Years of client and referring-agent history sat locked in one tool, with no attribution and follow-up handled from memory.

BasisWeb built the production system around it. A GoHighLevel CRM from scratch, a custom Spectora-to-GoHighLevel bridge running on self-hosted n8n, a full historical migration, and marketing-to-revenue attribution. It has run in production since May 2026 on the business's real booking, report, and payment events, for eight inspectors plus support staff, a roughly 50-service catalog, 22 custom fields, and 4 pipelines.

The original scope assumed a two-way sync. Discovery proved the platform is outbound-webhook-only, with no inbound write path. That was not the answer anyone wanted.

We wrote it up as an explicit scope change while there was still time to act on it, then re-architected around the real constraint: forward-direction enrichment plus a one-time historical backfill. No pretend sync, no quiet workaround that breaks in six months.

A composite-keyed dedup ledger means a vendor retry storm cannot double-write the CRM. Phone-collision handling retries without the colliding field and tags the record for a person to review instead of guessing.

An hourly failure poll emails the team the moment a production event fails, and a weekly automated health pass runs 24 checks against the whole system. The zero in the stat band above is not luck, it is the alerting.

The residential pipeline holds 5,840 opportunities. Lifecycle automations are live. The team works out of an operations dashboard behind authentication on the company's own subdomain.