/ Missed Call Revenue Calculator

What are missed calls actually costing you?

You cannot answer the phone from a crawlspace. The call rings out, the customer dials the next name on the list, and nothing about it ever shows up in your books. Put in four numbers you already know and see what that quietly costs you every month. Nothing is saved and there is no signup.

/ Your numbers

Four inputs, that is it

Everything runs in your browser. Nothing is sent anywhere, nothing is saved, and there is no signup.

Walking out the door / month

$9,555

That is $114,660 a year, and it repeats every month until something changes.

/ How that number is built

Calls you miss each month42
Jobs those calls would have closed14.7
Times your average job value$650
Lost revenue per month$9,555

/ If you caught some of them

Back in your pocket

$4,778per month

$57,330 a year.

Built by BasisWeb , custom websites & dashboards for service businesses.

/ Why this number is usually wrong

Missed calls do not feel like they cost anything

A missed call leaves no trace. There is no invoice for it, no line on a report, nothing in your accounting software. You finish the job you were already on, you drive home, and the call that rang out at 2:40pm never existed as far as your books are concerned. That is the whole problem. A cost you cannot see is a cost you never fix.

The arithmetic is not complicated. Take the calls that ring out in a month, multiply by the share of new callers you normally book, and multiply that by your average ticket. Three numbers you already know, and the result is almost always larger than owners expect. Not because any single call is worth much, but because it happens every month and nothing about it is dramatic enough to trigger a response.

There is one more thing worth being honest about. The calls you miss are not a random sample. You miss calls when you are busy, under a house, on a roof, or driving between jobs. The person on the other end is often the one with an urgent problem, and urgent problems are bigger tickets. So the average value of a missed call tends to run higher than the average value of a call you answered sitting at your desk.

/ What actually moves the number

Three ways to stop the leak

01

Someone answers

The most effective and the most expensive. An office person who picks up during working hours will close the gap faster than any software. It only makes sense once the leak is bigger than the wage.

02

An answering service

Cheaper than a hire and available after hours. The tradeoff is that the person answering does not know your business, cannot quote, and often cannot book. It stops the caller from leaving, which is most of the value.

03

An automatic text back and a booking link

The caller gets a reply within seconds of the missed call and can book without speaking to anyone. It runs nights, weekends, and while you are under a sink. It works best where call volume is steady and the job is straightforward enough to book without a conversation.

Pick using the number the calculator gave you, not by what sounds good. If the leak is a few hundred dollars a month, none of these are worth building yet, and anyone telling you otherwise is selling something. If it is a few thousand, the fix pays for itself quickly.

/ Common questions

Questions we get about missed calls

Pull the call log from your cell carrier or your business line for the last full month and count inbound calls against answered calls. Most owners are surprised, because the number that hurts is not total missed calls, it is missed calls during working hours from numbers you have never spoken to before. Those are almost always new work. If you cannot get a clean log, start with your monthly call volume and estimate the miss rate, then check it against reality next month.
Because the cost is not the call, it is the job behind it. If you run a $650 average ticket and you close roughly a third of the new callers you actually speak to, then every three missed calls is about $650 walking away. Ten missed calls a month at those numbers is over $2,000, and it repeats every single month. The math compounds quietly, which is exactly why it goes unnoticed.
Some do. Most do not, and the ones who do not are usually the ones in a hurry, which tends to mean the job is urgent and the ticket is bigger. Someone with a leak or no air conditioning calls the next name on the list rather than waiting. That is the uncomfortable part of this math: the calls you miss are not a random sample of your calls, they skew toward the urgent jobs.
It depends almost entirely on who answers when you are on a job. An owner-operator working alone and answering their own phone will miss a large share of calls, simply because you cannot be in a crawlspace and on the phone at the same time. A business with a dedicated office person misses far fewer. Rather than guessing at an industry average, run your own last month through the calculator, since your number is the only one that changes your decisions.
In order of cost: someone who answers, an answering service, or an automated system that texts the caller back within seconds and books them. The automated route is usually the cheapest per job it saves because it works nights and weekends and never takes a day off, but it only pays for itself if your call volume is high enough. Run your numbers first. If the leak is only a few hundred dollars a month, the honest answer is that it is not worth building a system for yet.
No. It runs entirely in your browser, nothing is sent anywhere, and there is no signup. If you want help fixing what it shows you, there is a link at the bottom. If you just want the number, take it and go.

/ Built by BasisWeb

Know the number. Then decide if it is worth fixing.

We build the systems that catch these calls, book the job, and follow up on their own. If the number above bothered you, we can look at where your leads are actually leaking and put the findings in writing.

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